If you are just starting a company and looking for funding, or looking for additional funding for growth, you will need to develop a traditional business plan.Perhaps you are not convinced that all the time and effort needed in preparing a plan is essential but a well written business plan that finds the solutions to problems that customers are looking for and will pay money to solve will open you doors to banks and potential investors.Without a good business plan, it will be next to impossible for your new business to raise the startup capital it needs, attract experienced and qualified business partners, or find the money needed to expand.
If you are unaware of the purpose of a business plan or wondering the different topics usually covered in the document, turn to a variety of sources for answers but just remember that a traditional business plan is made of up a number of topics such as, the executive summary, company fact sheet, company overview, market overview, target market, competitive research, a marketing plan, financial projections, break-even analysis. In addition, a stand-alone Executive Summary should include summaries of each essential elements of the business plan. A solid business plan, a strategic marketing and a complete continuity plan are essential elements to your long-term success and peace of mind.